Sunday, December 17, 2006

It is not what you pay for, it is when

A proud moment today; my 8 year old daughter worked out bundled servicing. She went with her mother who needed her eye glasses repaired. They repaired it and no payment was exchanged. My daughter asked why we didn't have to pay for that. The answer was that the glasses had been expensive and so they fix them for free if something goes wrong.

"Oh, so when you pay for the glasses you are not just buying the glasses but also the fixing," was my daughter's assessment.

Precisely! Now the question is: is that arrangement efficient? But that is a conversation for another time.