Now for a quick making of the trailer:
First of I started out making a text synopsis over the clips needed for the trailer. I had an idea of starting the video with a lynchian stare, that should set the mood for the rest of the trailer. My design process was then for me to lock myself inside a dark room, lie on the floor and mumble stuff while gesticulating in the air.
I then showed the synopsis to Jens and when he had approved after some smaller changes, I set Marcus and Luis to work with recording. I gave them descriptions on how I wanted the clips to be, they then recorded something, sent sample and I mostly told em tons of stuff to improve. It took a day and something like 5 - 50 retakes for each shot (one ended up not being used) to complete. We now had the clips!
One clip was missing though: Some fancy logo animation! This we could not do ourselves so I started looking for a company to do it for us. This turned out much harder than I thought! First finding a company was a pain; all I ended up finding where wedding photographers and the like. Nothing what we needed obviously. After some work I manged to find 19 different companies and mailed em. Three replied! All of which where fully booked or on vacation of course. But from one company, whose staff was on holiday, we got a tip about Atmospheres, a UK company that ended up doing the animation. I think it ended up very nice! Especially given the time and resource limits we had to give the company.
Jens now started working on the editing. This has caused us tons of trouble with all codecs and other crap that never works out as planned (blog post about it here), but Jens has started to master it now and is usually pretty quick. So he cut and mixed with the cut em together, which took half a day or so. I contributed with the graphics for the texts and some quote mining (a skill any dev needs to learn!). After some minor fixes, the editing was done!
Finally was time for Jens to put sound on it. You see, in order to get nice sound you do not keep anything from the original clips, and add new sounds for all. Otherwise you get all kinds of cut off sounds between cuts. It ended up taking Jens over three days to complete this (and is why "launch" trailer is not on launch). The final project file contained 52 tracks, each track having hundreds of sound samples.
Fun fact is that this process of design -> graphics -> editing (scripting) -> sounds is pretty much how we made levels in Amnesia!
There you have the story! Lots a work for a little over two minutes. Hopefully it will lure someone into buying! :)
