Wednesday, August 16, 2006

In my day: Cereal boxes

Cheerios is being sold in Australia. Each box comes with a free Roald Dahl book. What is more you can see which book is in the box so you don't double up.

In my day, we were content to read the back of a cereal box morning after morning and occasionally choke on a small toy. The back of today's boxes are decidedly boring full or nutritional information and hardly any interesting content.

What is more where there are toys in the box like a lightspoon or an X-ray pen, you don't get one in each box but in one in four. Good for teaching the kids about probability. Bad for working out shared property rights.